Blue Ocean Strategy is a business strategy that involves the simultaneous pursuit of low-cost and differentiation methods to capture market space devoid of any competition.

 Blue Ocean Strategy is a business strategy that involves the simultaneous pursuit of low-cost and differentiation methods to capture market space devoid of any competition. The Blue Ocean Strategy aims to open up new markets, which open ups the door to creating new demands.

Competition remains irrelevant for this strategy as it is applicable for uncontested or unknown market space only. When it comes to growth and opportunities, blue oceans are deep, vast, and efficient, as they are untainted and unexplored by any sort of competition. Such strategies are responsible for creating new demand, and companies that opt for this strategy never fight over any shrinking profit pool, instead they develop their own market space.

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