ROI (Return on Investment)

 

ROR (Return on Relationship) is the value accrued by a person or a brand due to nurturing a relationship. ROI (Return on Investment) is simple dollars and cents. ROR is the value (perceived and real) that will accrue over time through loyalty, recommendations, and sharing.

Networkization of societies has contributed to an exponential increase in the number of relationships, both, face-to-face and virtual. This relationships abundance has made people and businesses think how they can build and maintain value-added relationships? How can they decide the intensity and closeness of relationships? The tendency has led to developments in the concept of Return on Relationships (RoR).